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AI SEO services

AI SEO Agency

Search is evolving. We optimise AI visibility for brands in ChatGPT, Claude, Google Gemini and other LLM systems. Try our AI Search Visibility Audit

An AI SEO agency supporting the new era of search

We’ve been delivering SEO since Google still believed in Santa. We haven’t just watched search evolve, we’ve helped brands win through every twist, turn and algorithm tantrum along the way.

From the wild west of early SEO to mobile-first indexing, voice search and now AI-driven discovery, one thing has always separated the leaders from the laggards: strong foundations. Because here’s the truth, good AI SEO isn’t some mystical new discipline. It’s good, solid SEO done exceptionally well. Clear strategy. Technical excellence. Structured, authoritative content. Joined-up thinking.

AI hasn’t torn up the search rulebook, but it has raised the bar.

Proof

+ £6m

Verified lead value achieved through presence in Chat GPT

+ 500

New referrals to the website through LLMS, like Chat GPT and Gemini

+ 75

Monthly AI overviews across our clients, and rising.

+ 10

Different AI engines

What is AI search?

AI search and AI SEO is a new and rapidly evolving search methodology which focuses on optimising your digital presence for better visibility in large language models (LLMs). This means your business can be discovered and cited by both AI-powered search engines and traditional search engines.

Unlike conventional SEO, where success and progress is more reliably measured by rankings and clicks, AI SEO focuses on increasing your visibility within AI-generated answers and every-day conversational search experiences.

These AI search platforms most commonly include:

  • Google AI Overviews
  • ChatGPT
  • Perplexity
  • Google Gemini
  • Microsoft Copilot
  • Claude

AI SEO doesn’t replace traditional SEO, but it does raise the bar and builds on it. Strong technical foundations, authoritative content and trusted brand signals remain essential, but AI search introduces new considerations around entities, semantic relevance, topical authority and answer quality.

AI SEO, GEO and AEO Explained

Acronyms and buzzwords are nothing new in the world of marketing, and that’s never been truer as AI search evolves. While they are closely related, they each focus on a different aspect of modern search optimisation.

AI SEO

Optimising your website for visibility across AI-powered search platforms and traditional search engines.

Generative Engine Optimisation (GEO)

Improving your chances of being referenced within AI-generated responses from platforms like ChatGPT and Perplexity.

Answer Engine Optimisation (AEO)

Structuring content to answer questions clearly so it can be surfaced in AI-generated answers, featured snippets and voice search.

Traditional SEO

Optimising websites to improve rankings within standard search engine results pages.

mindmap infographic showing key pillars of the modern digital ecosystem

Why AI search is important

The way people search for information is changing rapidly.

Instead of scrolling through multiple search results, users increasingly expect instant, conversational answers that summarise information from multiple trusted sources.

Businesses that adapt early have an opportunity to establish authority before AI search becomes as competitive as traditional organic search.

Optimising for AI search can help you:

  • Increase brand visibility in AI-generated answers
  • Build topical authority within your industry
  • Improve trust signals across the web
  • Strengthen traditional organic performance
  • Future-proof your digital marketing strategy
  • Reach customers earlier in their research journey

Rather than focusing solely on rankings, AI SEO positions your business as a trusted source of information that AI systems are more likely to reference.

AI SEO breakdown

The AI Search Platforms We Optimise For

  • Google AI Overviews

    Google AI Overviews provide AI-generated summaries directly within search results. Businesses that demonstrate expertise, authority and well-structured content are more likely to be referenced within these summaries.

    Our approach helps improve your site’s ability to support Google’s evolving AI search experience through technical optimisation, content strategy and structured data.

  • ChatGPT

    Millions of users now use ChatGPT to research products, compare suppliers and answer business questions.

    We help businesses build the topical authority, entity recognition and authoritative content that increases the likelihood of being recognised as a trusted source within AI-assisted search journeys.

  • Perplexity AI

    Perplexity places significant emphasis on citations and trustworthy sources.

    We develop content that answers real user questions, strengthen your website’s authority and improve your chances of being referenced within AI-generated responses.

  • Google Gemini

    Gemini integrates Google’s search ecosystem with conversational AI.

    Our optimisation strategies ensure your website is technically robust, semantically organised and aligned with the signals that support AI-powered search.

  • Microsoft Copilot

    As Microsoft’s AI assistant becomes increasingly integrated across Windows, Bing and Microsoft 365, businesses have another opportunity to improve visibility within AI-generated recommendations.

  • Claude

    As enterprise AI adoption continues to grow, businesses with authoritative, trustworthy content are increasingly likely to become recognised knowledge sources across multiple AI platforms.

From AI search to Social Media trends – explore our latest insights

71
Our AI SEO service combines proven SEO principles with strategies specifically designed for AI-powered search.

Our AI SEO Services

  • AI Search Audit

    We begin by assessing how your business is currently positioned for AI search.

    This includes reviewing:

    • Technical SEO
    • Content quality
    • Topic coverage
    • Structured data
    • Internal linking
    • Entity recognition
    • Brand authority
    • AI search visibility opportunities
  • Technical AI SEO

    AI systems still rely on technically accessible websites.

    Our technical optimisation includes:

    • Crawlability improvements
    • Indexation management
    • Structured data implementation
    • Information architecture
    • Internal linking optimisation
    • Page speed improvements
    • Core Web Vitals
    • Semantic HTML
  • AI Content Strategy

    Publishing more content is no longer enough.

    We create comprehensive topic clusters designed to answer the questions your audience is asking while demonstrating genuine expertise.

    Our content strategies focus on:

    • Topical authority
    • Semantic relevance
    • Expert-led content
    • Question-first content planning
    • Comparison guides
    • Industry resources
    • Evergreen educational content
  • Keyword Entity Optimisation

    Modern AI systems understand concepts, organisations and people as entities rather than isolated keywords.

    We strengthen the relationships between your business, services, products and industry expertise to improve how AI systems interpret your brand.

    This includes:

    • Entity mapping
    • Brand consistency
    • Organisation schema
    • Author profiles
    • Knowledge graph optimisation
    • Internal topic relationships
  • Measurement & Reporting

    Traditional rankings are no longer the only measure of success.

    Our reporting combines:

    • Organic visibility
    • Search performance
    • AI search opportunities
    • Topical authority growth
    • Technical health
    • Organic conversions
    • Content performance

Our AI Visibility Framework

Every successful AI SEO campaign follows a structured process.

1. Discover

Understand your business, audience and competitive landscape.

2. Audit

Assess technical SEO, content, authority and AI search readiness.

3. Build Authority

Strengthen topical expertise, entities and digital trust signals.

4. Optimise

Improve content, technical performance and user experience.

5. Measure

Continuously refine the strategy using performance data and emerging AI search trends.

How AI SEO Differs from Traditional SEO

Traditional SEO AI SEO
Focuses on rankings Focuses on visibility within AI-generated answers
Keyword-first Topic and entity-first
Click-driven Answer-driven
Blue links Conversational responses
Rankings measured Mentions, citations and visibility measured
Individual pages compete Entire topics build authority
simple comparison infographic showing traditional search results vs an AI response
Testimonials

Real clients & real work

Want to load in more?

“We can’t recommend FI enough! Before working together, social media felt like a constant stress, especially managing our personal accounts. They really understand our brand voice and always come up with content that connects with our audience. The whole process has been seamless and enjoyable.”

Michael Lister

Marcia Mediation

“First Internet has been a great partner in managing our social media. Their team combines a clear strategy with hands-on support, which has helped us increase engagement and raise our profile online. We’ve been really pleased with the results and wouldn’t hesitate to recommend them.”

Andy Sole

atg airports

“Working with the girls at First Internet has been an absolute pleasure. They make social media feel fun and easy and always go the extra mile to make sure our content reflects who we are. Nothing is ever too much trouble, it feels like they are truly an extension of the team.”

Giuseppe Giulinnelli

Mulmar Food Service Solutions

“First does a great job at running Black Brick’s social media channels. They are exceptionally well organised and diligent and have helped to grow our audience.”

Camilla Dell

Black Brick Property Solutions

“Working with the social team at First Internet has completely transformed our social media presence. They have brought consistency and a clear strategy to our platforms and are always trialing new ideas to keep us ahead of the competition. It’s reassuring to know our channels are in expert hands.”

Alexandra Tomkinson

Bailey Walsh & Co

“We really noticed an increase in business straight away, and the results just keep on coming, which is why we’ve been working with them for nearly 15 years! Their insight and consistent care alongside their work on our SEO and PPC campaigns has ensured the enquiries continue to flow.”

John Roberts

Timbermat

It’s been absolute pleasure to work on this with the First Internet team. It’s a real showcase of everything we’re about at PZ Cussons, and we’re thrilled with the result. Goes to show how that having the right partner can go a long way!

James Scroggie

PZ Cussons

“First Internet’s brand evolution makes us look more mature and elevates our presence – which is exactly what we wanted!”

Steven Oakes

Northcoders

Ready to Improve Your AI Search Visibility?

AI-powered search is already changing how people discover businesses online. Brands that invest in authority, expertise and high-quality content today will be better positioned as AI search continues to evolve.

Whether you’re looking to strengthen your visibility in Google AI Overviews, improve your presence across ChatGPT and Perplexity or future-proof your organic strategy, our team can help.

Book your AI SEO Strategy Session today and discover how your business can become more visible across the next generation of search.

FAQs
  • What is an AI SEO agency?

    An AI SEO agency helps brands optimise for AI-powered search engines, including generative search experiences and large language models (LLMs) like ChatGPT, Google’s AI Overviews and other answer engines.

    In simple terms? We make sure your brand isn’t just ranking, it’s being referenced, cited and surfaced in AI-generated answers.

    It’s traditional SEO foundations, evolved for how discovery works now.

  • What is GEO (Generative Engine Optimisation)?

    GEO, or Generative Engine Optimisation, is the process of optimising your website and content so it can be retrieved, understood and used by AI-driven search engines.

    Where traditional SEO focused on blue links, GEO focuses on:

    • Entity clarity

    • Structured data

    • Semantic depth

    • Authoritative topical coverage

    • Content formatted for AI retrieval

    Think of it as SEO designed for machines that summarise, not just rank.

  • Is AI SEO different from traditional SEO?

    Yes. And no.

    AI SEO introduces new nuances: entity optimisation, prompt-aware structuring, retrieval formatting, and building content designed to be cited in AI answers.

    But here’s the bit people overcomplicate: good AI SEO starts with good SEO.

    If your technical foundations are weak, your authority is thin, or your content lacks structure, AI won’t magically fix that. It will ignore you.

    AI visibility rewards brands that already have strong architecture, credibility and clarity.

  • Why is AI search optimisation important now?

    Because search behaviour is shifting, fast.

    Users are increasingly getting answers directly from AI-powered summaries rather than clicking through ten blue links. If your brand isn’t part of that answer layer, your visibility shrinks, even if your rankings look fine.

    AI search optimisation ensures you remain discoverable as Google, Bing and emerging platforms prioritise AI-generated results.

    Adapt early and you build authority. Wait too long and you’re playing catch-up.

  • What platforms does AI SEO apply to?

    AI SEO applies to:

    • Google AI Overviews

    • Bing Copilot

    • ChatGPT search

    • Perplexity

    • Other LLM-powered discovery tools

    If a platform retrieves, summarises or synthesises web content to generate answers, optimisation matters.

    This isn’t about one algorithm update. It’s about a structural shift in how information is surfaced.

  • How do you optimise content for generative search?

    We focus on:

    • Clear topical clustering

    • Strong internal linking

    • Structured, machine-readable formatting

    • FAQ and schema implementation

    • Entity reinforcement

    • Evidence-backed claims

    • Concise, quotable answer blocks

    AI engines favour clarity, authority and structure. So we build content that’s easy to extract, easy to trust, and hard to ignore.

    No fluff. No filler. Just structured expertise.

  • Can you measure AI visibility?

    Yes, but it requires the right approach.

    AI visibility isn’t just about rankings. We monitor:

    • Inclusion in AI summaries

    • Brand mentions in generative results

    • Share of voice across answer engines

    • Entity strength signals

    • Organic performance shifts linked to AI SERP changes

    It’s not guesswork. It’s data-led iteration.

  • How quickly can AI SEO deliver results?

    AI optimisation compounds over time.

    Once technical foundations are strong and authority signals are clear, improvements in AI inclusion can happen relatively quickly. But sustainable AI visibility, like sustainable SEO, is built strategically, not overnight.

    Shortcuts don’t build authority. Structure does.

  • Why choose First Internet as your AI SEO agency?

    We’ve been optimising websites since Google was in its infancy. We’ve navigated every major shift in search, and won through all of them.

    AI visibility isn’t about chasing shiny tactics. It’s about understanding how search engines interpret authority, structure and intent, then executing with precision.

    We combine technical depth, strategic thinking and commercial focus.

    Because being visible in AI search is nice.

    Driving revenue from it? Better.